Every presentation is a sales presentation. Think about it. You are always selling either a product, a service, a process, an idea, information, or influence in a presentation. Always.

How you communicate in that presentation will determine the effectiveness of the sale.

There a many communication styles, but they all gravitate around one of two poles:

1. Talking first
2. Listening first

Too often, we think a presentation—large, small, formal, or informal— means talking first. It doesn't have to be that way.

The most influential sales people, and presenters, know the ears are more powerful than the mouth. In this video, I'll show you why.