Video is the easiest way to leverage yourself. Put yourself and your message on video and you can be in a limitless number of places at the same time. It’s the ultimate influence multiplier.

Most people, however, avoid appearing on video because they hate the way they look and sound on video.

“Oh my God, I look terrible.”

“I don’t sound like that!”

Those are common reactions people have.

The good news is it’s easy to explain why you don’t like the way you look and sound on video. And once you understand why you feel the way you do, it’s even easier to move past those reactions and tap into the power of putting yourself and your message out on video.

It’s the ultimate power tool. Here’s how to tap into it.